{"id":10652,"date":"2025-11-12T08:10:00","date_gmt":"2025-11-12T08:10:00","guid":{"rendered":"https:\/\/scenicbuses.co.uk\/?post_type=travelogues&#038;p=10652"},"modified":"2025-12-15T08:12:28","modified_gmt":"2025-12-15T08:12:28","slug":"%f0%9f%8d%bb-all-the-right-signals-crosscountry-partners-with-birmingham-brewery-on-exclusive-can-design","status":"publish","type":"travelogues","link":"https:\/\/scenicbuses.co.uk\/travelogues\/%f0%9f%8d%bb-all-the-right-signals-crosscountry-partners-with-birmingham-brewery-on-exclusive-can-design\/","title":{"rendered":"\ud83c\udf7b All the right signals: CrossCountry partners with Birmingham brewery on exclusive can design"},"content":{"rendered":"\n<p class=\"c-lede\">Long-distance train operator CrossCountry has launched a new and exclusive onboard beverage, bringing together Birmingham&#8217;s railway heritage and regional brewing talent.<\/p>\n\n\n\n<p>Signals IPA, a brew from Stirchley-based Attic Brew Co., is now available to enjoy on CrossCountry services across the country.<\/p>\n\n\n\n<p>This revamped beer is now served in a new, bigger 440ml format and features a bespoke label that combines Birmingham New Street&#8217;s iconic signal box with CrossCountry&#8217;s unique character.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-2000x1125.jpg\" alt=\"\" class=\"wp-image-10653\" srcset=\"https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-2000x1125.jpg 2000w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-760x428.jpg 760w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-1200x675.jpg 1200w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-1536x864.jpg 1536w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-scaled.jpg 2048w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-889x500.jpg 889w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-441x248.jpg 441w, https:\/\/scenicbuses.co.uk\/wp-content\/uploads\/2025\/12\/Attic-Signals-IPA-revamped-1-292x164.jpg 292w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A taste of Birmingham on your journey<\/h2>\n\n\n\n<p>The launch marks the latest step in CrossCountry&#8217;s regionally-inspired catering strategy, which aims to give regional brands a national spotlight onboard trains that call at more than 100 stations across England, Scotland and Wales.<\/p>\n\n\n\n<p>CrossCountry&#8217;s Head of Catering, Raj Chumate, explained that the partnership celebrates the local area: \u201cSignals has always had a natural connection to the railway, and bringing it onboard felt like the perfect way to celebrate that. With our head office in Birmingham, what better way to celebrate the area than showcasing Attic Brew Co? Signals is a bit of Brum \u2014 and we think it&#8217;s a perfect fit for a train operating company.\u201d Chumate added that they are proud to support a Birmingham brewery that shares their values of quality, creativity and local pride.<\/p>\n\n\n\n<p>The collaboration with Attic Brew Co. began in 2022 with the introduction of their flagship Intuition Pale Ale and Birmingham Pilsner. These beers were chosen to reflect the character of Birmingham, which is at the heart of the CrossCountry network. The addition of the revamped Signals IPA, with its railway-themed name and artwork, brings the collaboration full circle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing regional brands to a national platform<\/h2>\n\n\n\n<p>The specially-designed label for Signals IPA is part of CrossCountry\u2019s wider commitment to showcasing regional suppliers and products made along its routes. As the proud operator of the UK&#8217;s longest direct rail passenger service, CrossCountry aims to bring communities together and highlight the best of British through its onboard offering.<\/p>\n\n\n\n<p>For Attic Brew Co., the partnership represents a major milestone. Signals IPA is now served across the CrossCountry network, offering passengers a taste of Birmingham wherever they travel, including routes from Edinburgh to Plymouth and Manchester to Bournemouth.<\/p>\n\n\n\n<p>Attic Brew Co.\u2019s Jo Farn is excited about the platform this provides: \u201cWorking with CrossCountry has been fantastic from the start, and seeing Attic cans onboard has been really exciting. We\u2019re proud to supply train beers for CrossCountry customers \u2013 it\u2019s a brilliant platform to spread the word about Birmingham and maybe even encourage people to jump on a train and visit!\u201d<\/p>\n\n\n\n<p>The revamped Signals IPA cans are available to purchase onboard from Monday 10 November.<\/p>\n\n\n\n<p>To find out more about catering onboard CrossCountry services, visit the <a href=\"http:\/\/www.crosscountrytrains.co.uk\/travel-information\/on-board\/food-drink\">CrossCountry website food &amp; drink section<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-distance train operator CrossCountry has launched a new and exclusive onboard beverage, bringing together Birmingham&#8217;s railway heritage and regional brewing&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10653,"template":"","categories":[],"scenic-location-term":[],"operators":[],"route__genres":[],"class_list":["post-10652","travelogues","type-travelogues","status-publish","hentry"],"acf":{"flexible-content-editor":false,"linked-routes":"","featured--image":{"ID":10653,"id":10653,"title":"Attic - 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